In an impromptu interview done with us a while back, the guy doing the interview (Tony) asked some questions which we thought would touch on most of your most relevant questions (not good…too many “mosts” in the same sentence), and since this seemed like a reasonably painless way to expose our souls to you, we thought we’d just put this up for reading.

So here goes!

Nichebuz head honcho

(Tony, mumbling while he takes a swipe at an imaginary mozzie…)

Tony:  Pieter, you first. Tell us what you do for a living.

Pieter:  It’s my business to help people help themselves start up online businesses.  My surefire goal is nurturing the entrepreneurial flair in them through sound communication and up-to-date information. Also, we not only mentor new start-ups, but coach and guide business owners through not only teaching material, but in as many practical ways as possible.

Tony:  Great, but isn’t it a tough nut to crack?

Pieter:  Yes often. But I wouldn’t trade it though!  That’s why we are in this business.  I’ve been facilitating business-startup for the past eight years and many of my clients are doing very well.

Tony:  Why do you do it?

Pieter:  I love it.  People development is my specialty.  We believe people can learn entrepreneurial skill if they’re just given a little push or running start to get them going. People don’t have to start out entrepreneurs you know. They can learn the skills anytime. We did a post about that.

Tony:  Who’s your customers?

Pieter: Folks who want to start an online business, but don’t know where and how to start. The newly arrived at the bewildering world of Planet Web, should start at the “Newbie corner”.  It’s great for teaching you the lingo, customs and culture of this weird world.  Both those people who are totally new to the online world and want to start an online business and the established online entrepreneur who wants to take their business to the next level, or who struggles with some issue and needs advice, guidance and generally someone to hold their hand.

Tony:  Why should they approach you?  I mean there are millions of other people out there doing the same thing.

Pieter:  Too many to count, yes and they all offer help.  The so-called gurus are plenty, but many of them lick their lips and you sense that “come into my parlour” kind of greed.  The“I’m only interested in your purse” kind of attitude.  Their material is infested with calls to action and buy – now buttons.  You really feel like you’ve been cast to the wolves, you know. The ones that have well written usable stuff you can count on one hand.

Tony: So, what’s up next?

Pieter:  We put together some products that will help people learn how to start and run their online businesses.  Straight to-the point, really helpful info that is aimed at the online entrepreneur, from the super green newbie to guides aimed at coaching and guiding long standing oaks.

Naturally, all in well written engaging style!

Locally I also do presentations and relationship building.  That’s a prime objective, not only locally, but all over the globe where people can understand and communicate in English.

Tony now turns and looks at “you-know-who”.

 Chief bottle wash, cook and wordpreneur

 

Tony: Hey Elmarie. I understand that you’re mainly doing the writing. Tell us about that.

Elmarie: Hi! Yes I am one of the bloggers, not only for Nichebuz, but for a business school.  In fact, I’m also their newsletter editor, their general editor, well…their chief bottle wash – and cook wordpreneur.

Tony:  Do you only blog?

Elmarie:  No, apart from blogging, I also do copywriting and create web content.  I do editing and translation as well because I’m also fluent in other languages.  I’ve been editing this business school’s teaching material for the last eight years and co-authoring their admin and HR documents.

Tony:  How do you fit into the Nichebuz picture?  Are you indispensable?

Elmarie:  Now, nobody is indispensable you know.  It would be very audacious, no downright arrogant and absolutely freakin’ untrue of me to say that Nichebuz cannot go on without me.  But Pieter is going to struggle to keep the boat afloat without me. Let’s just say, he’s the captain of the Nichebuz ship and I am the engine room controller.  And boy, can I control!

Tony:  Are you a control freak? Can control freaks be creative?

Elmarie: I think I eventually got control (giggle) of my control freakish tendencies…catch that? got control of my…control freakish …  so now I’m just a pragmatist. Of course, Pieter will like to speak up here.

Can control freaks be creative? I’d like to think that sometimes, just sometimes, there could be a tiny creative light beam peeping out its shy head from what I write.

Tony:  How important is content creation in relationship building?

Elmarie:  Content is what makes the web go round.  Without it there won’t be any meaningful communication or tribe building so to speak.

Pieter butts in and says we should all go get some coffee.

Tony (slamming shut his notebook):  Yep! I was just about done anyway!

PS.  Here’s the rest of the Nichbuz team. Everything, and we mean everything, is run for their benefit.

The Dawgs

Supercute Brat 1 in orange: Zanzi Babes

Supercute Brat 2 in green: Bugzy Dude (he lately turned blind – naturally we’re in pieces about it)

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